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"The Summer of Love and the Pluralization of Popular Culture" Presentation on 11/13

Please join us for a presentation by Dr. Jeremy Guida, PBRC Post-Doctoral Scholar, at 5:00 p.m. on Monday, November 13 in the PBRC Library (Ikeda 457)! Refreshments will be served.

The temporary migration of more than 100,000 American youth to San Francisco in the summer of 1967 was accompanied by heightened media attention. Journalists and documentarians flocked to the Haight-Ashbury district to cover the phenomenon, and buses ushered in throws of tourists to gawk at the youth who had flocked to San Francisco with long hair, unusual garb, and loose morals. For many participants, the phenomenon that came to be known as the Summer of Love strained local resources and transformed the district into a distressed, impoverished, and drug-ridden nightmare. Effectively, it did little more than fuel the corporate cooptation of countercultural ideas and symbols. Dr. Guida discusses how heightened media attention had more effects than simply transforming countercultural ideas and tastes into consumable commodities. He examines how the phenomenon of the Summer of Love helped transform the American religious landscape.


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